What is an In-Stream Display Ad?
In-Stream Display ads are high-performance display ads played within the video stream in Pre-Rolls and Mid-Rolls.
You can also add a lead gen form to your in-stream display ad to drive sign ups and leads. To know more about in-stream display with lead gen, please reach out to us at advertise@hotstar.com.
When should I use this ad format?
In-Stream Display ads are ideal for brand recall, driving consideration or traffic to the website.
What are the creative specifications for In-Stream Display ad?
Pro tips:
- Use contrasting backgrounds that don't clash with the wrapper background color.
- Keep the creatives free from any CTAs. Our designs accommodate for CTAs.
- Have a title for your coupons in the creative. Do not make the coupon code the CTA.
What targeting options are available for In-Stream Display ads?
The targeting options available for In-stream display will depend on marketing objectives chosen by you:
How will I be charged?
In-Stream Display ads are available at cost-per-1000 impressions (CPM) or cost per click (CPC).
- CPM: Ad impression counted when display ad is served to the viewer
- CPC: Click counted to desired landing page or destination
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