What is a Native-Frame Ad?
Native Frames are display ads that are placed on Disney+ Hotstar homepage while viewers browse for content.
You can customize a Native Frame ad with the following variations:
- Lead gen form
When should I use a Native Frame?
Native Frames are best suited for driving consideration or traffic to your website.
What are the creative specifications of a Native Frame?
- Use contrasting background for ads that don't clash with the wrapper background color.
- Keep the creatives free from any CTAs. Our designs accommodate for your selected CTA.
- If you'd like to add a coupon code in your creative, make sure that it's not used as a CTA.
What targeting options are available for Native Frames?
Targeting options available for Native-Frames will depend on the marketing objective selected.
How will I be charged?
Native Frames are available at cost-per-1000 impressions (CPM) or cost per click (CPC).
- CPM: Ad impression counted when display ad is served to the viewer
- CPC: Click counted to desired landing page or destination
What is a Mid-Roll ad?
A mid-roll ad is a 10-60 second non-skippable ad that plays within the video stream. Here are the accompanying ad formats/variations for Mid-Roll: Lead gen form Web-view Carousel Long duration skippable ad To know more about the accompanying ad ...
What is a Pre-Roll ad?
A pre-roll ad on Hotstar is a 6-10 second non-skippable video ad that automatically plays before the video stream starts, on both mobile and desktop. The maximum duration of a pre-roll ad will depend on the objective chosen by you. Brand awareness ...
What is an In-Stream Display Ad?
In-Stream Display ads are high-performance display ads played within the video stream in Pre-Rolls and Mid-Rolls. You can also add a lead gen form to your in-stream display ad to drive sign ups and leads. To know more about in-stream display with ...
What type of ads can I run?
Whether you want to deliver a short actionable message in 10 seconds or less or increase awareness through an engaging story, you can achieve your objective through the wide range of ad formats available on AdServe. Non-Skippable Video Ads 1. ...
How should I plan on Hotstar for reaching my marketing objectives?
Before you create a campaign on AdServe, it is important to identify your marketing objective. A marketing objective is what you'd want your campaign to achieve. On AdServe, we've categorized goals into three broad objectives: 1. Brand Awareness ...