What is a Native-Frame Ad?

What is a Native-Frame Ad?

Native Frames are display ads that are placed on Disney+ Hotstar homepage while viewers browse for content.

You can customize a Native Frame ad with the following variations: 
  1. Carousel 
  2. Lead gen form
If you'd like to know more about these ad formats, please reach out to us at advertise@hotstar.com . 

When should I use a Native Frame?

Native Frames are best suited for driving consideration or traffic to your website.

What are the creative specifications of a Native Frame?


1032px × 444px

File Type


Max File Size

150 KB

Campaign Title

Max. 24 characters

(including spaces)

Pro tip: 
  1. Use contrasting background for ads that don't clash with the wrapper background color. 
  2. Keep the creatives free from any CTAs. Our designs accommodate for your selected CTA. 
  3. If you'd like to add a coupon code in your creative, make sure that it's not used as a CTA.                                                                
What targeting options are available for Native Frames?

Targeting options available for Native-Frames will depend on the marketing objective selected.



Brand awareness/Consideration 

Demographics, Geography, Interest, Devices, Mobile Carriers or Custom Audience.

How will I be charged?

Native Frames are available at cost-per-1000 impressions (CPM) or cost per click (CPC).

  1. CPM: Ad impression counted when display ad is served to the viewer
  2. CPC: Click counted to desired landing page or destination
If you have any questions, please reach out to us at advertise@hotstar.com

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