What is a Mid-Roll ad?

What is a Mid-Roll ad?

A mid-roll ad is a 10-60 second non-skippable ad that plays within the video stream. 

Here are the accompanying ad formats/variations for Mid-Roll: 
  1. Lead gen form 
  2. Web-view 
  3. Carousel 
  4. Long duration skippable ad
To know more about the accompanying ad formats/variations, please reach out to us at advertise@hotstar.com. 

When I should use this ad format?

Mid-Roll video ads are best suited for branding, sequential story telling or driving consideration. 

What are the creative specifications for Mid-Roll?


Dimensions

1920 × 1080 (16:9)

File Type

MP4

Duration

10 - 60 seconds

Max File Size

500 MB

Frame Rate

25 FPS

Campaign Title

Max. 24 characters

(including spaces)


Pro tip: Place logos only in the top left corner, leaving a margin of 30px from the top and 30px from the left.

 
What are the available targeting options Mid-Rolls?

The targeting options available for mid-roll will depend on the marketing objective selected by you. 

Objectives

Targeting

Brand awareness

Demographics, Geography, Interest, Devices, Mobile Carriers or custom audience.

Impact

Demographics, Geography, Interest, and Devices.


How will I be charged?

You will be charged at cost-per-1000 impressions (CPM) or cost-per-completed-views (CPCV). Pricing will depend on the level of targeting and duration of your video. 

  1. CPM: Ad impression counted when ad starts playing in the app or browser 
  2. CPCV: View counted when ad completes, irrespective of ad length
If you have more questions, please reach out to us on advertise@hotstar.com

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