A mid-roll ad is a 10-60 second non-skippable ad that plays within the video stream.
Here are the accompanying ad formats/variations for Mid-Roll:
- Lead gen form
- Long duration skippable ad
To know more about the accompanying ad formats/variations, please reach out to us at
When I should use this ad format?
Mid-Roll video ads are best suited for branding, sequential story telling or driving consideration.
What are the creative specifications for Mid-Roll?
Pro tip: Place logos only in the top left corner, leaving a margin of 30px from the top and 30px from the left.
What are the available targeting options Mid-Rolls?
The targeting options available for mid-roll will depend on the marketing objective selected by you.
How will I be charged?
You will be charged at cost-per-1000 impressions (CPM) or cost-per-completed-views (CPCV). Pricing will depend on the level of targeting and duration of your video.
- CPM: Ad impression counted when ad starts playing in the app or browser
- CPCV: View counted when ad completes, irrespective of ad length