What is a Mid-Roll ad?
A mid-roll ad is a 10-60 second non-skippable ad that plays within the video stream.
Here are the accompanying ad formats/variations for Mid-Roll:
- Lead gen form
- Web-view
- Carousel
- Long duration skippable ad
To know more about the accompanying ad formats/variations, please reach out to us at
advertise@hotstar.com
.
When I should use this ad format?
Mid-Roll video ads are best suited for branding, sequential story telling or driving consideration.
What are the creative specifications for Mid-Roll?
Pro tip: Place logos only in the top left corner, leaving a margin of 30px from the top and 30px from the left.
The targeting options available for mid-roll will depend on the marketing objective selected by you.
How will I be charged?
You will be charged at cost-per-1000 impressions (CPM) or cost-per-completed-views (CPCV). Pricing will depend on the level of targeting and duration of your video.
- CPM: Ad impression counted when ad starts playing in the app or browser
- CPCV: View counted when ad completes, irrespective of ad length
If you have more questions, please reach out to us on advertise@hotstar.com
Related Articles
What is a Pre-Roll ad?
A pre-roll ad on Hotstar is a 6-10 second non-skippable video ad that automatically plays before the video stream starts, on both mobile and desktop. The maximum duration of a pre-roll ad will depend on the objective chosen by you. Brand awareness ...What is an In-Stream Display Ad?
In-Stream Display ads are high-performance display ads played within the video stream in Pre-Rolls and Mid-Rolls. You can also add a lead gen form to your in-stream display ad to drive sign ups and leads. To know more about in-stream display with ...What is a Native-Frame Ad?
Native Frames are display ads that are placed on Disney+ Hotstar homepage while viewers browse for content. You can customize a Native Frame ad with the following variations: Carousel Lead gen form If you'd like to know more about these ad formats, ...What type of ads can I run?
Whether you want to deliver a short actionable message in 10 seconds or less or increase awareness through an engaging story, you can achieve your objective through the wide range of ad formats available on AdServe. Non-Skippable Video Ads 1. ...How should I plan on Hotstar for reaching my marketing objectives?
Before you create a campaign on AdServe, it is important to identify your marketing objective. A marketing objective is what you'd want your campaign to achieve. On AdServe, we've categorized goals into three broad objectives: 1. Brand Awareness ...