1. AVOD : Advertising Video on Demand - Ad based VOD model that is free for users. Users are free to
login and stream while viewing advertisements during the content
2. Ad Account : Account(s) created under the business account
3. Adsets : A combination of advertiser's target audience, budget and schedule
4. Billboards : Large banner ads appearing on top of the home page to get greater visibility
5. Brands : Brand(s) created under each ad account
6. Bumper Ads : A short actionable video message in 6 seconds or less to increase awareness
7. Business Account : Account associated with an agency or an independent business
8. Campaign : A campaign contains one or more ad sets and ads. Advertiser's will choose one ad
objective for each of their campaigns
9. Carousel : Showcasing different products or detail about one product along with the video ads
thereby providing both branding and provision for interaction for viewers
10. CPC - Cost Per Click : Actual price advertiser's pay for each click in their pay-per-click (PPC)
marketing campaigns
11. CPCV : Cost Per Completed View : Cost that the advertisers pay each time a video has been
viewed through to completion
12. CPM - Cost per Mille : The price of 1,000 advertisement impressions on a webpage
13. CPV (Cost Per Visitor/View) : A system for video campaigns where advertiser's pay for a view. A
view is counted when a viewer watches a minimum designated
seconds of advertiser's video ad, or interacts with the ad,
whichever comes first. Video interaction includes clicks, on the call
to action overlays (CTAs), cards, and companion banners
14. CTA Ads : Call to Action ads – Use of words or phrases incorporated into the advertisement
message in order to encourage consumers to take prompt action
15. Custom Audience : Ad targeting option that allows advertisers to target an audience that
consumes content on the OTT platform
16. Display Ad : Advertising through banners or other ad formats comprising of text, images,
flash, videos, and audio in order to increase awareness, and drive website
traffic/app installs
17. Impressions : The number of times a particular content is displayed, no matter if it was clicked or not
18. Impression Tracker: A tool to track impressions for an advertisement
19. Interest Based Targeting: Ad targeting option that allows advertisers to target an audience
whose interest broadly aligns with the advertiser’s business
20. Lead Generation : Capturing the details of the leads during mid roll ads
21. Live Streaming: Online streaming media simultaneously recorded and broadcasted in real time
22. Mid Roll Ads : 0 - 30 seconds or more of promotional video content that plays between the content
the user is watching
23. Pre – Roll Ads : A promotional video message that plays before the content the user has selected
24. Video Ad Completion Rate : The percentage of all video ads that play through their entire duration
to completion
25. URL : Uniform Resource Locator : An address that shows where a particular page can be found on
the World Wide Web