What is an In-Stream Display Ad?
In-Stream Display ads are high-performance display ads played within the video stream in Pre-Rolls and Mid-Rolls.
You can also add a lead gen form to your in-stream display ad to drive sign ups and leads. To know more about in-stream display with lead gen, please reach out to us at firstname.lastname@example.org.
When should I use this ad format?
In-Stream Display ads are ideal for brand recall, driving consideration or traffic to the website.
What are the creative specifications for In-Stream Display ad?
- Use contrasting backgrounds that don't clash with the wrapper background color.
- Keep the creatives free from any CTAs. Our designs accommodate for CTAs.
- Have a title for your coupons in the creative. Do not make the coupon code the CTA.
What targeting options are available for In-Stream Display ads?
The targeting options available for In-stream display will depend on marketing objectives chosen by you:
How will I be charged?
In-Stream Display ads are available at cost-per-1000 impressions (CPM) or cost per click (CPC).
- CPM: Ad impression counted when display ad is served to the viewer
- CPC: Click counted to desired landing page or destination
What is a Mid-Roll ad?
A mid-roll ad is a 10-60 second non-skippable ad that plays within the video stream. Here are the accompanying ad formats/variations for Mid-Roll: Lead gen form Web-view Carousel Long duration skippable ad To know more about the accompanying ad ...
What is a Pre-Roll ad?
A pre-roll ad on Hotstar is a 6-10 second non-skippable video ad that automatically plays before the video stream starts, on both mobile and desktop. The maximum duration of a pre-roll ad will depend on the objective chosen by you. Brand awareness ...
What is a Native-Frame Ad?
Native Frames are display ads that are placed on Disney+ Hotstar homepage while viewers browse for content. You can customize a Native Frame ad with the following variations: Carousel Lead gen form If you'd like to know more about these ad formats, ...
What type of ads can I run?
Whether you want to deliver a short actionable message in 10 seconds or less or increase awareness through an engaging story, you can achieve your objective through the wide range of ad formats available on AdServe. Non-Skippable Video Ads 1. ...
How should I plan on Hotstar for reaching my marketing objectives?
Before you create a campaign on AdServe, it is important to identify your marketing objective. A marketing objective is what you'd want your campaign to achieve. On AdServe, we've categorized goals into three broad objectives: 1. Brand Awareness ...