What is an In-Stream Display Ad?

What is an In-Stream Display Ad?

In-Stream Display ads are high-performance display ads played within the video stream in Pre-Rolls and Mid-Rolls.

You can also add a lead gen form to your in-stream display ad to drive sign ups and leads. To know more about in-stream display with lead gen, please reach out to us at advertise@hotstar.com.

When should I use this ad format?

In-Stream Display ads are ideal for brand recall, driving consideration or traffic to the website. 

What are the creative specifications for In-Stream Display ad?


1032px × 444px

File Type


Max File Size

150 KB

Campaign Title

Max. 24 characters

(including spaces)

Pro tips: 
  1. Use contrasting backgrounds that don't clash with the wrapper background color.
  2. Keep the creatives free from any CTAs. Our designs accommodate for CTAs.                                                            
  3. Have a title for your coupons in the creative. Do not make the coupon code the CTA.

What targeting options are available for In-Stream Display ads?

The targeting options available for In-stream display will depend on marketing objectives chosen by you: 



Brand awareness/Consideration

Demographics, Geography, Interest, Devices, Mobile Carriers or Custom Audiences 

How will I be charged?

In-Stream Display ads are available at cost-per-1000 impressions (CPM) or cost per click (CPC).

  1. CPM: Ad impression counted when display ad is served to the viewer
  2. CPC: Click counted to desired landing page or destination
If you have any questions, please reach out to us at advertise@hotstar.com

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