What are the pricing models available for advertising on Hotstar?
The following pricing models are available for advertising on Hotstar:
Video ads: Video ads on hotstar are available at cost-per-1000 impressions (CPM) or cost-per-completed-views (CPCV). Pricing depends on the level of targeting chosen. The lowest base price is for targeting all audiences watching any videos, with upcharges for sharper targeting. Pricing is defined for 10 seconds and prorated basis video commercial length.
Ads are not biddable; impressions or views are computed based on budget and targeting and then delivered over the chosen campaign period.
CPM: Ad impression counted when ad starts playing in the app or browser
CPCV: View counted when ad completes, irrespective of ad length
Hotstar has very high ad completion rates: over 90% for video ads upto 30 seconds and over 85% for video ads upto 60 seconds. Either CPM or CPCV can work well for an advertiser depending on the objective and budget.
Display ads: Display ads are available at cost-per-1000 impressions (CPM) or cost per click (CPC).
We also offer cost-per-install (CPI) or cost-per-lead (CPL) for select types of campaigns and advertisers. Reach out to us at firstname.lastname@example.org if you wish to run CPI or CPL campaigns.
What are the targeting options available?
Our constant endeavor is to help you deliver the right message to the right audience. Here are the targeting options available on AdServe. 1. Demographics Reach highly engaged audiences based on their age and gender. 2. Geography Showcase your brand ...
How should I plan on Hotstar for reaching my marketing objectives?
Before you create a campaign on AdServe, it is important to identify your marketing objective. A marketing objective is what you'd want your campaign to achieve. On AdServe, we've categorized goals into three broad objectives: 1. Brand Awareness ...
Why should I advertise on Hotstar?
Hotstar is India’s premier digital video platform with over 300 million active users. Our users are highly engaged and attentive with a rich offering of Live Sports, shows and movies in 9 languages. By advertising on Hotstar, you can reach the ...
How do I create a custom audience on Hotstar AdServe?
If you have an existing audience that you'd like to reach out to on Disney+ Hotstar, you can do with custom audiences. A custom audience can be created on the basis of: Advertising IDs Email IDs Phone numbers Here are the steps to create a custom ...
What is Hotstar AdServe?
Hotstar AdServe is a self-serve platform that allows advertisers to reach and connect with their audience using a range of targeting options and interactive ad formats. With Hotstar AdServe, users can run single or multiple ad campaigns on ...