How do I create a custom audience on Hotstar AdServe?

How do I create a custom audience on Hotstar AdServe?

If you have an existing audience that you'd like to reach out to on Disney+ Hotstar, you can do with custom audiences. A custom audience can be created on the basis of: 
  1. Advertising IDs
  2. Email IDs
  3. Phone numbers 
Here are the steps to create a custom audience: 

1. Go to your AdServe dashboard and click on 'Custom Audiences' in the left panel. 

2. Click on 'Create Audience'. 

3. Enter the audience name and upload the CSV file. Please make sure that the CSV contains at least one of these audience details - advertising IDs, email IDs or phone numbers. 

4. Choose from the type of iDs to be uploaded - advertising IDs, email IDs or phone numbers. 

5. Click the 'Create' button on the bottom right of your screen. 

6. Your custom audience will be ready to use within a few minutes. 

If you have any questions, please reach out to us at 

    • Related Articles

    • What is Hotstar AdServe?

      Hotstar AdServe is a self-serve platform that allows advertisers to reach and connect with their audience using a range of targeting options and interactive ad formats. With Hotstar AdServe, users can run single or multiple ad campaigns on ...
    • How do I create campaigns in Adserve?

      Here are the steps to create a campaign in AdServe:  1. Go to and login to your account. 2. Choose your marketing objective.  3. Set the campaign name and select the brand that you'd like to promote. If you haven't created a ...
    • How do I create my account on Hotstar AdServe?

      Creating an account on AdServe is extremely simple. Here are the steps:  1. Sign up on AdServe a) Go to and click on 'Advertise on Hotstar'.   b) Enter your full name, email address, mobile number, and password. c) After you click ...
    • How should I plan on Hotstar for reaching my marketing objectives?

      Before you create a campaign on AdServe, it is important to identify your marketing objective. A marketing objective is what you'd want your campaign to achieve.  On AdServe, we've categorized goals into three broad objectives:  1. Brand Awareness ...
    • Why should I advertise on Hotstar?

      Hotstar is India’s premier digital video platform with over 300 million active users. Our users are highly engaged and attentive with a rich offering of Live Sports, shows and movies in 9 languages. By advertising on Hotstar, you can reach the ...