If you have an existing audience that you'd like to reach out to on Disney+ Hotstar, you can do with custom audiences. A custom audience can be created on the basis of:
- Advertising IDs
- Email IDs
- Phone numbers
Here are the steps to create a custom audience:
1. Go to your AdServe dashboard and click on 'Custom Audiences' in the left panel.
2. Click on 'Create Audience'.
3. Enter the audience name and upload the CSV file. Please make sure that the CSV contains at least one of these audience details - advertising IDs, email IDs or phone numbers.
4. Choose from the type of iDs to be uploaded - advertising IDs, email IDs or phone numbers.
5. Click the 'Create' button on the bottom right of your screen.
6. Your custom audience will be ready to use within a few minutes.