What is a Branded Feed Card?

What is a Branded Feed Card?

Branded feed cards are native display ads that appear in the social feed during live matches. 

When should I use a Branded Feed Card?

Branded feed cards are best suited for driving consideration and traffic to the website.

What are the creative specifications for this ad format?


996 px x 255 px

File Type


Max File Size

100 KB

Text on creatives

Max. 50 characters

(including spaces)

What targeting options are available for Branded Feed Cards?

You can target your audience based on: 
  1. Demographics 
  2. Geography 
  3. Interest 
  4. Devices 
How will I be charged?

Branded Feed Cards are available at cost-per-1000 impressions (CPM).

  1. CPM: Ad impression counted when display ad is served to the viewer
If you have any questions, please reach out to us at advertise@hotstar.com

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